P.D.R. is a tactical self-defense program based on Tony Blauer’s SPEAR System and taught by defensive tactics instructor, Ash Wedderburn in Nottingham, Nottinghamshire, United Kingdom. I was originally approached by Ash to build a site to promote P.D.R. with a request to keep things simple and cost effective. The absence of initial guidelines allowed me the flexibility to experiment a bit with the design, resulting in a simple and straight forward website while keeping things within budget.